These style frames for the My First Car project show how tactile, dynamic, and youthful the animation will feel.
The visuals combine real textures and objects, animated with a stop-motion-like aesthetic to maintain a sense of realism.
Paper will be used in creative ways, from ripping and crumpling to form transitions, to introducing origami-style cars, tires, and seats. These assets will help illustrate key concepts discussed in the videos. This approach adds visual depth and energy, with opportunities for the paper elements to interact with the story. For example, a car bonnet might open, or a tire could roll away.
Wooden pieces inspired by shapes found in the brand guidelines will be introduced to reinforce the connection to the My First Car identity.
To ensure a cohesive look, all photographs, whether captured by the production team or sourced from stock, will be treated with a consistent visual style.
Overall, these frames establish a playful and engaging direction that will bring the project to life.
Approved Style Frames - Version 2
Style Frames Based on the live action story boards
